ITB Berlin is the largest annual tourism marketing and travel trade show, it showcases the widest variety of the worlds and Africa's best tourism products and attracts international buyers and media from across the world.

Boundless Southern Africa through the support from GIZ exhibited at ITB in 2019, the show was cancelled in 2020 – 2022 and we attended as a co-exhibitor on the Africa Travel Trade Association (ATTA) stand in 2023.

In preparation for ITB Berlin 2024, we would like to once again participate as a co-exhibitor on the ATTA stand allowing us to showcase the TFCA offering to the world travel market.

Boundless Southern Africa will take a branded table with 3 chairs on the ATTA stand at ITB allowing us to attend the event to showcase the TFCA offering, network with travel trade partners and build our database of international tourism professionals.

A side event on 6 March at 10am with KAZA and the SADC Business Council Tourism Alliance will launch the newly developed KAZA Tourism map, update the progress on numerous tourism initiatives in the region.