The main objectives of the proposed Youth Programme, named “Hlawula Vutomi” are as follows: (1) Create awareness of the value of our natural heritage; (2) Provide information on the current wildlife crime problem, especially with respect to the current status of rhino and elephant poaching crisis in the two countries; (3) Promote the value of conservation through the endorsement of the theme “join the long-term honourable option”; (4) Create awareness of the economic opportunities associated with conservation; (5) Promote the concept of “no borders” when it comes to the conservation of our natural heritage; and (6) Promote and enable interventions beyond just creating awareness such as capacity building, empowerment, and real change in the way the youth view wildlife.