The Great Limpopo TFCA requires marketing and investment promotion interventions that go beyond conventional marketing, towards market development which focuses on both supply and demand sides, and that adds value to the tourism experience in a manner that expands the benefits of tourism to more than one country. This approach is intended to complement individual Partner Country efforts, while diversifying SADC’s tourism offerings through capitalising on the region’s natural and cultural heritage assets and contributing to socio-economic growth.