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Tourism Market Development Strategy and Action Plan SADC Transfrontier Conservation Areas
| Author: | SADC |
| Language: | |
| Topic: | Tourism |
| Type: | Strategy and guides |
| Last updated: | 26 February 2026 |
While tourism is a growing and important economic sector for SADC Member States, the region is yet to realise its full
tourism potential. In 2019, prior to the outbreak of the Covid-19 pandemic, SADC Member States received less than 2%
of global tourism arrivals.
SADC Transfrontier Conservation Areas (TFCAs) are home to impressive natural and cultural attractions such as the Kruger and Chobe National Parks, the Fish River Canyon, The Tsodilo Hills WHS, the Okavango Delta, the Victoria Falls, and ancient rock painting of the Maloti-Drakensberg Mountain Range. This creates a strong basis for the development of authentic tourism products that are unique to Southern Africa and as such, TFCAs are an ideal platform for promoting sustainable tourism growth in the region. Such growth will contribute to employment generation, women and youth empowerment, livelihood diversification and poverty reduction in rural and remote areas, especially in communities living adjacent to these major attractions. Additionally, since tourism growth contributes to an increase in livelihood options for local and rural populations, transboundary and multi-country tourism development for TFCAs and their surrounds has substantial potential to reduce the pressure on exploitation of natural and cultural resources.
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